#LondonBang
You hear a loud bang, what do you do? You tweet about it?
This is just an example of how information spreads around Twitter faster than any other media channel. As soon as something happens in the world people start talking about it. This does illustrate how Twitter and a other social networks are intertwined with our lives.
Luckily it seems that the event in question ‘London Bang’ wasn’t anything too serious, well nothing was heard about it afterwards. Can only assume it was the Ferrari smashing through the window of an elevated garage?
Is the mircosite love affair over?
Recently I have seen two brands announce that they will no longer be creating campaign microsites and moving their efforts to social media. An interesting move and something that may change agency land. Over a year it is hard to even imagine the money spent on microsites and if I was writting this at my desk rather than on the tube, could probably find a stat for that.
Anyway, so why? Is it a case of fishing where the fish are? Taking the brand to the customer. If this is the strategy is it does make sense. The question will be will brands be happy to do this and in some cases have less of a ‘brand experience’? Relationships over the looks, strategy before creative.
Another topic along the same theme that caught my eye was that apparently this is the year of social media… with brand owners directing marketing budget to this tool. As long as we are responsible and create campaigns that are relevant whilst adding value, this can only be a step in the right direction.
Dan Wieden On Creativity
Route To Work #Project
Ok, so had a thought. Could I take a picture everyday of my journey to work? Could I then build up over time (i have no idea how long), a stop frame animation kind of thing of my route to work?
The idea is to take images a few footsteps at a time, one each day to build up a kind of Google Street View image collection of my journey. A completely self indulgent project but I have always wanted to experiment with some photography.
Everyday I will post an image of my journey to work, a few footsteps at a time. I will start at my home door and then gradually build up the journey a few steps at a time. The aim is to build up a set of images, a bit like a stop frame animation.
I will upload the images to my Flickr account, so eventually I can flick through and see the journey.
I have no idea how long this will take me.
Lets see how long this takes?
Check it here
P.S. When talking to a friend of mine about this, they recommended I watched ‘Salaryman 6‘. It is a short film about this Japanese dude that forgets the day before… so then sets up a camera to record his life by taking pictures automatically. It’s good, if you have 10 mins to spare give it a watch. Now I am worried about the consequences of finishing this project, will the outcome be the same as the Salaryman?
#Music thought
On the tube at present and had a thought…
Certain types of music, fit best with specific situations. For instance. I am
Listening to the new Editors album now. Headphones on. I think it’s quite uplifting… But if I heard this out in a public situation, I mean a bar, not a gig, I think that it wouldn’t be uplifting but almost depressing.
My point is, the way we consume music affects our perception of it. Is it because the ‘norm’ or the expected music in a bar situation affects our take on how good it is or what we take from it? E.g. Uplifting or not?
… So how does this tie into marketing stuff, that I normally talk about?
Simple really. People respond to things, be it messages or advertising, in different ways depending on their mindset or situation. We need to think about the consumer, what they will be doing, even thinking, in the situation they are in when they hear your message.
