A few weeks back PlayStation launched this nifty viral/community shooter competition/webgame for Killzone.
At first the Killzone toolbar put me off. I had to install yet another FF plug-in, I was quite dubious. After I got over my initial fear, I did give it a go. At first it took a little while to come up and for the game to start, but when it did I found myself shooting the S*** out of bad guys periodically over the day to rid the web of Helghast scum (end quote). One thing I noticed and quite liked was when I when to sites like Facebook (yes I was at work, purely research) the game would engage. So when you visit a site that is technically a ‘time waster’ the game starts. Nice thinking. On the webgame site competitions are coming soon, better improve my aim for when these kick in.
An explanation into the game was featured in today’s Contagious, check it out. A great way of engaging with the hardcore fans and gamers. I am sure an abundance of office workers across the globe have enjoyed the rest bites from real life, to shoot some Helghast up. Looking forward to seeing how the competition element goes. A game for a game as a marketing strategy is always a tough call… not wanting to detract from the main product. I have to say though the simplicity of this is great, the length of time each battle last is spot on. The hardcore gamer is not stupid, they know they are playing a fun ‘Killzone’ themed webgame, not the real thing. Right? If you are too busy you are not forced into playing… I think they have got it bang on in terms of functionality.
This is a really creative concept that has never been done before, as far as I know. Great one off, I just hope agencies don’t keep trying this. It works well, don’t kill it! Back to play, need to get above 200 on the leaderboard.
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