So Skittles launch a social media homepage, comprising of Twitter, Facebook etc etc… Here is the link
If you want some background on the campaing then check out the Brand Republic article.
Now my take on events… I just can’t decide if I like it. On the one hand its a great PR story that has no-doubt increased the traffic to Skittles.com and it is clever. At the same time though it will dies off quickly and be forgotten about. I guess this presentation about the next ten years may have impacted my subconscious lately. WOuld be great if you were able to move the widget across the page, gets in the way sometimes.
Its a timely trick that has paid off… even though some users took the site down recently by posting negative comments about Skittles, all PR is good PR as they say.
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