Reported on Trend Hunter Redifussion have created the below marketing campaign to promote Airtel. Airtel allows you to keep track of your contacts even if you lose your phone.
Check out these incredible examples of heightvertising! An India-based company that provides mobile services called Airtel uses these ads to promote one of their many unique features that allows you to keep your contacts regardless of what happens to your phone.
The slogan on the print ads is, “Don’t lose your contacts when you drop your phone,” and the soaring heights that these photos are dropped from really drive this message home.
Have a look at the gallery to see three of these lofty ads for Airtel in collaboration with advertising agency Rediffusion Y&R.
Maybe it’s because I have a fear of heights, but i do like this… I have not seen anything similar before, so think this could do quite well and cut through. This gets across that you could ‘lose’ your contacts. Also it has been executed really well!
A great example of how to transfer a theme/concept into a creative execution.
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