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I came across this video, which lead me onto find Xtranormal.com. This site allows users to create their own custom videos from text… nice concept!

Xtranormal’s mission is to bring movie-making to the people. Everyone watches movies and we believe everyone can make movies. Movie-making, short and long, online and on-screen, private and public, will be the most important communications process of the 21st century.

Our revolutionary approach to movie-making builds on an almost universally held skill—typing. You type something; we turn it into a movie. On the web and on the desktop.

Imagine the comedy that will be created using this tool! Could be seen as a ‘fad’ rather then a long term business… but for now it has kept me entertained!

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Reported on Trend Hunter Redifussion have created the below marketing campaign to promote Airtel. Airtel allows you to keep track of your contacts even if you lose your phone.

Check out these incredible examples of heightvertising! An India-based company that provides mobile services called Airtel uses these ads to promote one of their many unique features that allows you to keep your contacts regardless of what happens to your phone.

The slogan on the print ads is, “Don’t lose your contacts when you drop your phone,” and the soaring heights that these photos are dropped from really drive this message home.

Have a look at the gallery to see three of these lofty ads for Airtel in collaboration with advertising agency Rediffusion Y&R.

Maybe it’s because I have a fear of heights, but i do like this… I have not seen anything similar before, so think this could do quite well and cut through. This gets across that you could ‘lose’ your contacts. Also it has been executed really well!

A great example of how to transfer a theme/concept into a creative execution.

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