Squirrel Juice

What the F**k is Social Media NOW?

Dan — Tue, 20 Jul 2010 08:00:12 +0000

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Digital Spillage #DigitalSpillage

Dan — Mon, 19 Jul 2010 08:51:41 +0000

Something that I have been thinking about for a while is the shift in ‘Digital’ or ‘The Internet’ from being confined to the screen. It is now penetrating the real world and adding value to it via mobile, outdoor installations and touch screens etc. It has been a common topic of conversation that ‘The Internet’ has made people less social… hermits.

With the rise of geo-bassed services enabling users to tell friends where they are and what they are doing, ‘The Internet’ is now driving people together socially rather than creating more basement loving individuals. At the end of the day humans are social. The June Trend Watching briefing was a piece on ‘Mass Mingling’, which detailed how and why technology was bringing people together.

On Saturday I went to ‘The Creators Project‘ which was an exhibition of technology/art/films/music/installations/panel discussions. Joachim Sauter from Art+Com was speaking at the event and had quite a few interesting things to say about technology in space. His company recently created the concept behing the new BMW ad (which was actually created for a museum installation not an ad, but was ‘used’ by their ad agency). One of the many things I took from his talk was ‘How can technology become part of a real space and add to it, not become an eyesore’. All of his work was there to add value in some way, to help tell a story, not technology for the sake of.

Mobile internet is a massive force behind this shift and spillage, for instance out of the 400 million (500 this week apparently) 100 million people are accessing Facebook through their mobile. The iPhone and other smartphone devices have contributed to the massive growth, feeding the habit of the hyper connected.

This natural spillage from the screen to reality is opening up more and more opportunities for brands to communicate with people. Uploaded 10 months ago by OneDotZero, this video shows an interactive mobile piece that was created for Nokia. Chris Allen who was also a panelist at The Creators Project spoke about a piece of work that he has just finished named ‘LDN24‘. This is another good example of how digital can be integrated into the real world. This piece pulls in live stats, tweets and info from live database sources.

Digital is in the real world… it is not separate… it is part of it. Integrated. Not a silo. How can we use digital and technology to add some value, to connect with our audience?

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They are not ‘Fans’ so what now?! Likers? #Facebook #Likers

Dan — Fri, 02 Jul 2010 15:47:49 +0000

A little while ago Facebook changed the language they were using from ‘Become a fan’ to ‘Like’ on pages. Since this happened there has been no real standard in defining what these people are now called. Any ideas? Do we call them ‘Likers’?! Or are we sticking with ‘Fans’?

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The state of the internet

Dan — Sat, 19 Jun 2010 10:39:55 +0000

JESS3 / The State of The Internet from JESS3 on Vimeo.

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Obligatory #iPhone4 Post

Dan — Tue, 08 Jun 2010 08:51:53 +0000

So yesterday the new iPhone named the iPhone 4 was announced by Mr Jobs himself. As you would expect it is trending on Twitter (Under a number of hash tags and keywords).

So what is all the fuss about? What is new about this iPhone?

A summary if what has been announced:

1. New Design – 9.33mm thick. 24% thinner than iPhone 3GS. Micro sim tray. Front facing camera. Camera and LED Flash on the back. Antennas integrated into steel structure. Scratch resistant glass.

2. Display – Retina display which has 326 pixels per inch. 3.5 inch screen.

3. Chip & Specs – New A4 chip designed and made by a Apple. Battery is bigger, with up to 6 hours 3G browsing and 10 hours Wi-Fi. 10 Hours video, 40 hours music and 300 hours standby. Up to 32GB of storage.

4. Data Speed – Quad band HSPDA/HSUPA. 7.2mbps down. 5.8 up. 802.11n

5. 3-Axis Gyro – Pitch and roll. New motion APIs

6. Camera – 5 Megapixel camera. Record HD video at 720p and 30fps. iMovie for iPhone

7. iPhone OS 4 – Renamed to iOS 4

8. iBooks – Same features that are available on the iPhone.

9. iAds – “You will be able to add iAds to your app in an afternoon” said Steve Jobs. Advertisers get 60% of the revenue. Clients already include: Citi, Unilever, AT&T, Chanel, GE, Liberty Mutual, State Farm, Geico, Campbell’s, Sears, JC Penny, Target, Best Buy, Direct TV, TBS, Disney. iAds will be online from 1st July.

10. FaceTime – Videochat app for the iPhone 4… only for iPhone 4 to iPhone 4 calls. Also only enabled over Wi-fi to start with, 3G coming next year if they are ale to broker a deal with the networks.

What do you think is the most interesting new feature? Last night on Twitter there was already talk about how the video conferencing feature was going to revolutionise the porn industry… errmmmm Is that the first thought people have? Really? I think you may be missing a few points…

If you want the watch the whole thing… check out the keynote on YouTube.

Source of much information The Apple Blog

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#duncansdream

Dan — Sat, 05 Jun 2010 10:50:21 +0000

Yesterday the famous dragon @DuncanBannatyne posted out the below tweet… what a reaction so far!

In the last 24 hours it has gone a bit nuts and it is a trending topic in the UK. This initiative has been supported by every1followme, who is trying to raise money for charity via sponsorship. A brief explanation to why…

I felt this could be a good exercise to raise money for charity & do good for the world, on the 28th of Jan 2010, I created a twitter list called ‘sponsored by‘ allowing corporate companies to sponsor me & get added to the list forever, this is very valuable to companies etc as the list is featured on this website & my twitter page & all tweets from these companies are shown on the list, all money raised from sponsors will be given to a charity or a number of charities. After I complete my goal gain 1 million followers, we will have a vote & you will decide the charity, not me! I think that’s the right thing to do, it ensures that my task does good for humanity aswell as someone winning the $5000

An idea that really harnesses an attitude of Twitter users… we have #FollowFriday, which sees users sending out tweets to encourage their followers to follow other worthy users. Without taking anything away from this initiative as it is for a good cause, it does highlight a specific social need held by many. The need to be popular. The more people that follow you the more your opinion matters. This ties very much into my last post about STATUSPHERE, particularly connectivity.

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STATUSPHERE

Dan — Sat, 05 Jun 2010 09:19:48 +0000

A little behind things this month, hence the late post of the Trend Watching briefing! As I am one of their Happy Spotters I really should write a quick post.

For the months of May/June the briefing is focused around ‘Staus’, that thing we want/have/need to demonstrate success. Their briefing states this is moving away from material objects to include acquired skills, eco-credentials, generosity, connectivity… Their definition of Statusphere is:

STATUSPHERE | As consumers are starting to recognize and respect fellow consumers who stray off the beaten consuming-more-than-thou-path, ‘new’ status can be about acquired skills, about eco-credentials, about generosity, about connectivity… All of this makes for a far more diversified ‘STATUSPHERE’ than most brands and organizations have traditionally catered to. Time to really figure out how and where your customers are now finding their status fix.

Broadly speaking it shows the shift in attitudes away from expensive objects to more diverse ways people are looking to gain status, which link closely to current cultural trends.We can see this quite evidently in specific cultural tribes in fashion and music to name a specific example.

#duncansdream Yesterday the famous dragon @DuncanBannatyne posted out the below tweet…...

Interesting…

Dan — Sat, 05 Jun 2010 08:08:46 +0000

A couple of things that I came across in the last few weeks that are worth mentioning.

- FatFingers – Is an eBay search tool that allows you to find specific items that has been posted to eBay with a typo. If an item has been posted with a typo it is harder for people to find, resulting in a lower sale price = good deal for buyer.

- Street Museum – Created by the Museum Of London, this app gives Londoners/Tourists the ability to time travel… well sort of. Select a destination or use your GPS, and hold up your camera to the present day street scene and then see it change to a historial version… which as they mention ‘Offers you a window through time’.

Nice.

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140 Most Influential Twitter Users

Dan — Sat, 05 Jun 2010 07:53:57 +0000

A couple of weeks ago Mashable posted an article about the 140 most influential Twitter users, compiled and created by informationarchitects.jp (yep the same people that published the web trends map). You can download the full version, which shows a visual representation of how influential each user is by rank, list volume, average daily Tweets and even their first Tweet. Also there will be 1000 high quality posters printed, but I am sure they must be sold by now?

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A couple of interesting things…

Dan — Tue, 18 May 2010 10:45:56 +0000

Had one of those moments where I said ‘Dam wish I had thought of that!’ when checking out the ‘Google Job Experiment’. A great example of thinking about the audiences behaviour and targeting appropriately. What a great use of PPC!

Also came across this presentation this week about ‘How to sell ideas’, produced by LBi. A good read.

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