#duncansdream
Yesterday the famous dragon @DuncanBannatyne posted out the below tweet… what a reaction so far!
In the last 24 hours it has gone a bit nuts and it is a trending topic in the UK. This initiative has been supported by every1followme, who is trying to raise money for charity via sponsorship. A brief explanation to why…
I felt this could be a good exercise to raise money for charity & do good for the world, on the 28th of Jan 2010, I created a twitter list called ‘sponsored by‘ allowing corporate companies to sponsor me & get added to the list forever, this is very valuable to companies etc as the list is featured on this website & my twitter page & all tweets from these companies are shown on the list, all money raised from sponsors will be given to a charity or a number of charities. After I complete my goal gain 1 million followers, we will have a vote & you will decide the charity, not me! I think that’s the right thing to do, it ensures that my task does good for humanity aswell as someone winning the $5000
An idea that really harnesses an attitude of Twitter users… we have #FollowFriday, which sees users sending out tweets to encourage their followers to follow other worthy users. Without taking anything away from this initiative as it is for a good cause, it does highlight a specific social need held by many. The need to be popular. The more people that follow you the more your opinion matters. This ties very much into my last post about STATUSPHERE, particularly connectivity.
STATUSPHERE
A little behind things this month, hence the late post of the Trend Watching briefing! As I am one of their Happy Spotters I really should write a quick post.
For the months of May/June the briefing is focused around ‘Staus’, that thing we want/have/need to demonstrate success. Their briefing states this is moving away from material objects to include acquired skills, eco-credentials, generosity, connectivity… Their definition of Statusphere is:
STATUSPHERE | As consumers are starting to recognize and respect fellow consumers who stray off the beaten consuming-more-than-thou-path, ‘new’ status can be about acquired skills, about eco-credentials, about generosity, about connectivity… All of this makes for a far more diversified ‘STATUSPHERE’ than most brands and organizations have traditionally catered to. Time to really figure out how and where your customers are now finding their status fix.
Broadly speaking it shows the shift in attitudes away from expensive objects to more diverse ways people are looking to gain status, which link closely to current cultural trends.We can see this quite evidently in specific cultural tribes in fashion and music to name a specific example.
Interesting…
A couple of things that I came across in the last few weeks that are worth mentioning.
- FatFingers – Is an eBay search tool that allows you to find specific items that has been posted to eBay with a typo. If an item has been posted with a typo it is harder for people to find, resulting in a lower sale price = good deal for buyer.
- Street Museum – Created by the Museum Of London, this app gives Londoners/Tourists the ability to time travel… well sort of. Select a destination or use your GPS, and hold up your camera to the present day street scene and then see it change to a historial version… which as they mention ‘Offers you a window through time’.
Nice.
140 Most Influential Twitter Users
A couple of weeks ago Mashable posted an article about the 140 most influential Twitter users, compiled and created by informationarchitects.jp (yep the same people that published the web trends map). You can download the full version, which shows a visual representation of how influential each user is by rank, list volume, average daily Tweets and even their first Tweet. Also there will be 1000 high quality posters printed, but I am sure they must be sold by now?
A couple of interesting things…
Had one of those moments where I said ‘Dam wish I had thought of that!’ when checking out the ‘Google Job Experiment’. A great example of thinking about the audiences behaviour and targeting appropriately. What a great use of PPC!
Also came across this presentation this week about ‘How to sell ideas’, produced by LBi. A good read.